“There are few colors that are very attractive and also entices taste buds. Meanwhile colours like yellow and blue, evokes happiness and friendliness. Ltd that owns award winning restaurants like Caperberry and Fava. The food has to be presentable and attracts guest,” shared Abhijit Saha, Founding Director of Avant Garde Hospitality Pvt. “You not only eat through your tongue and taste but through your eyes and hands. And, it doesn’t however prove that this makes you hungry. According to research published earlier, “Fast food restaurants globally use colours like red, yellow and blue around their stores because it revs up people's appetites, making them hungry, which therefore makes them more likely to enter the store and buy more food while they are at the store.”Īlso, studies have shown that colour red is stimulating, exciting and is associated with lots of activities. Whether it is about restaurant desin, logo, branding and marketing or for that matter food presentations we see that all top QSR brands use bright colours that increases our appetite to try a product. And, there is no denying that how much colour entices us and trigger our appetite. Even in the restaurant and food industry, colour has a huge role in visual perception, emotion and human behaviour.
But have we ever wondered that why all top brands have their logo in bright colours such as red, yellow and blue. It’s no surprise that color influences our sense. But we hardly know why these restaurants use colours that influences us to come back to them again and again. We all love to go to the fast food restaurants and love the ambience and the vibe that these places have. There are few people who do not like to eat their chicken loaded burger or taste a slice of their favourite pizza. We all love our food more than anything else.